WavenDean Fernandes, Principal

WavenDean Fernandes has more than twenty years of experience in branding and marketing both on the mainland and internationally. WavenDean worked on the client side at Amdahl, Sun Microsystems and Apple Computer’s Creative Services and Marketing Communications Group before moving over to the agency side with Landor, the top national and international branding consultancy and design firm based in San Francisco. He brings this wealth of branding, marketing, advertising, interactive media design, and client relations experience to his Hawaii-based firm, Mana Brand Marketing.

WavenDean has worked on branding programs for a wide spectrum of clients including Hallmark, FedEx, Starbucks, Ocean Spray, Pottery Barn, Visa, Unilever, Schering-Plough, and GlaxoSmithKline, Mosaic/Netscape, Sun, Apple, Seagate, Plantronics, and Intel. WavenDean managed client services while leading innovative and integrated design teams for Landor, Fitch, Liquid Agency, Studio Archetype-Sapient, Nurun, and iXL-Waterstone, where he also served as vice president and director of business development.

WavenDean expertise is in guiding individuals and companies in the process of revealing and then expressing their brand in the marketplace in an authentic, holistic, and compelling way. An inspirational team leader as well as an insightful marketer, WavenDean now lives in the San Francisco Bay Area.